Marketing Track
The marketing major prepares students for the strategic issues facing marketing managers when choosing target markets as well as gaining, retaining, and growing a customer base in a modern, competitive global marketplace. Beyond the first-year core marketing management class, marketing majors are required to take a market research class (MBA 650) and participate in a marketing field study (MBA 651), which must be taken concurrently during the first winter semester. A marketing field study consists of doing a consulting project for a company to address an actual marketing issue in research, entry, promotion, or product management, among other topics.
AT A GLANCE
Examples of On-Campus Recruiting Companies:
- Dell
- Amazon
- Adobe
- Microsoft
- PwC
- Vivint
Salary Information:
- Minimum: $80,000
- Median: $105,000
- Average: $113,400
Signing Bonus & Relocation Information:
- Minimum: $10,000
- Median: $25,000
- Average: $25,000
MARKETING ADVISOR
Glenn Christensen
(801) 422-1773
glennc@byu.edu
